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Cowles Library

Zimpleman College of Business resources: BUS 195

Resources for all academic majors and programs in Drake's Zimpleman College of Business

Financials

Mergent Intellect & First Research Industry Reports
Mergent Intellect provides company data on over 100 million privately held global companies (plus 145 million inactive global companies). It also includes information on public companies as well.

For access to ANNUAL REPORTS, search for your company, then select ANNUAL REPORTS from the tab on the top.

Includes access to First Research Industry Reports covering 900+ industries and demographic data from Nielsen. TO ACCESS-->Scroll to the middle of the landing page. Click on link that says "FIRST RESEARCH". It will prompt you for an e-mail address, and you MUST enter a valid Drake e-mail address!!

Intellect allows the end user to download up to 2,000 records at a time to a spreadsheet.

This service also contains information on over 220 million individuals through White Pages Pro and executive contacts on over 90 million professional decision makers. Also included is global family tree information, census data.

Statistical Info (e.g., demographics)

Sage Data This link opens in a new window
Sage Data (formerly Statistical Datasets) is a web-based research tool that provides fast and easy access to data from licensed and public domain datasets within a single interface.
Statista This link opens in a new window
Online statistics portal providing access to data from market and opinion research institutions, as well as from business organizations and government institutions. Includes many easily-cited authoritative infographics.

Gale Directory Library - Market Share Reporter 2012-2019
1. To search all editions simultaneously, select top edition and then hold SHIFT key while selecting the last edition. Hit SEARCH key.
2. Type your search term in the "Find" box on left side

Statistical Abstract of the United States This link opens in a new window
2015 edition. Authoritative and comprehensive summary of statistics on the social, political, and economic conditions of the United States.

SuperSearch

General Industry Information, Economics and Demographics

Business Source Premier This link opens in a new window
Business Source Premier includes full-text coverage of nearly 2,900 business and trade journals

Business Reference Sources
Good for company and industry historical information.

Over 60 business reference works, including titles on emerging industries, marketing strategies, global business, e-commerce, project management, etc.
Includes (and many similar titles):
--Encyclopedia of American Industries
--International Directory of Company Histories
--International Directory of Business Biographies
Market Share Reporter
2012-2020

Market Research Data

MRI Simmons
This database contains market research data.
Tutorial: MRI Simmons (pt.1)
Tutorial: MRI Simmons (pt.2)
Market Research Handbooks
Includes the following titles:
Business-to-Business Marketing, 2020-2021
Consumer Behavior, 2019-2020
Consumer Marketing, 2020-2021
Consumer Use of the Internet & Mobile Web, 2020-2021
Entertainment, Media & Advertising Market Research Handbook, 2019-2020
Healthcare Business Market Research Handbook, 2019-2020
International Consumer Markets, 2020-2021
Leisure Business Market Research Handbook, 2019-2020
Restaurant, Food & Beverage Market Research Handbook, 2020-2021
Retail Business Market Research Handbook, 2019-2020
Sports Marketing, 2020-2021
Travel & Tourism Market Research Handbook, 2019-2020

Statista This link opens in a new window
Online statistics portal providing access to data from market and opinion research institutions, as well as from business organizations and government institutions. Includes many easily-cited authoritative infographics.

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