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MRI-Simmons Insights Platform
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About MRI-Simmons Insights MRI-Simmons Insights provides access to consumer demographic, psychographic, brand preference, and media data from the Simmons National Consumer Survey (NCS/NHCS). The survey provides access to over 60,000 data elements: -detailed consumer demographic data -products and services usage for over 8,000 brands in more than 500 categories -over 600 consumer attitudes, opinions, and segmentations -shopping and spending behavior -media and technology usage information -lifestyle segmentations Use MRI-Simmons Insights to create Quick Reports and Crosstabs to: -Generate a demographic profile of your target consumer -Identify the target market for a product -Find out which consumers are more likely to use a specific brand, have a specific interest, or engage in a specific activity -Identify the best media channels to reach your target audience -Understand the psychographics (interests, opinions, attitudes, behaviors) associated with your target customer
