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Subject Guides
Subject Guides are key resources organized and updated by your friendly librarians at Cowles.
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Marketing
Advertising Journals
A list of the (over 50) advertising journals available through Cowles.
CREDO Reference - Business
CREDO Reference - Business
Almost two dozen reference works (encylopedias, dictionaries, etc.) in business, economics, and allied areas. Click on "Business" in the left-hand column.
Marketing & Sales Journals
A list of the Marketing and Sales journals available at Cowles.
Newspaper Source - EBSCO
Full-text of 245 regional U.S. newspapers, 18 international newspapers, and 6 newswires. Also includes the Christian Science Monitor & The Los Angeles Times.
Policy, Form & Manual Analysis (PF & M)
Insurance forms, cases and other information. Select "P,F & M"
Username: drakeuni
Password: tbac3677
The Advertising Century
Useful for those looking at the history of advertising and marketing, "The Advertising Century" is a Web site that represents the most popular ad campaigns of the 20th Century (No. 1: "Think Small"; know what that is an ad for?) Has some nice features, but, unfortunately, no links to the "jingles" such as "You Deserve a Break Today..."
